Astray Designs is an innovative outdoor product design studio located in Vancouver B.C. their focus is on products for the outdoor enthusiast and the urban environment.  The goal was to create a visually intriguing brand as well as an overall identity and design aesthetic to set astray apart from existing brands; in addition to convey that they are a superior brand through functionality and design.

I created the identity for their new product line including a logo and logotype, brand guidelines, apparel and accessory designs, printed collateral, point of purchase items (i.e. posters & hang tags) and a promotional catalog. The identity was built by cross referencing illustrative natural and urban aesthetics and combining them with forecasted color-ways.

 Catalogue Cover.

Catalogue Intro.

 Catalogue Item Example.

 Catalogue Item Example.

Layout with Colorways.

Product Breakdown.

Colorways.

Identity. 

Stationary: 

Hang Tag: 

POP Poster.